1. Carpets made from 100% wool are truly the best choice, boasting qualities that make them a far superior alternative to synthetic fibres, whether at home or for public spaces.
  2. The use of wool goes back to Prehistoric times, and to this day, no synthetic fibre has been able to match its qualities.
  3. Wool is natural and organic. It’s not man-made – wool is formed in the sheep’s skin. It protects the animals from both cold and heat, and does the same when used for carpets.
  4. Wool is renewable. For as long as sheep have pasture to graze on, they’ll produce wool year after year.
  5. Wool is biodegradable. At the end of its useful life, if left in the ground, it won’t be long before it decomposes and releases valuable nutrients.
  6. Wool is extremely elastic and resistant, it can return to its original state up to 20,000 times and stretch to over 35%. It recovers very quickly from footfall and having objects dropped onto it, meaning wool is long-lasting and doesn’t lose its colour.
  7. Wool is a natural insulator, stabilising humidity and moderating the temperature, retaining warmth in winter and staying cool in summer.
  8. Wool is healthier. Woollen carpets purify the air, absorb nitrous gases, sulphur dioxide and formaldehyde, making for healthier spaces.
  9. Wool is hypo-allergenic – it doesn’t cause allergies, doesn’t allow bacteria to grow and reduces dust in the atmosphere. Woollen carpets are ideal for those suffering from asthma.
  10. Wool is extremely absorbent, making woollen carpets easy to dye, so it’s the ideal prime material to use with natural colourants.
  11. Wool is always new. Woollen carpets stand the test of time and wear and tear remarkably well. They are extremely stain resistant, handle dust very well and footfall is far less noticeable than on other types of carpets. It’s also very resistant to liquid and maintains warmth.
  12. Wool is fire retardant and self-extinguishing. It’s very difficult to burn wool as the kindling point is so high. Flames spread very slowly and give off little heat when it burns, meaning it doesn’t break down and produce toxic fumes. What’s more, when it does burn it forms carbon insulation, causing any fire to die out by itself.
  13. Wool provides acoustic insulation, absorbing sound better than synthetic carpets.